WHY WE LOVE IT

This is the moisturiser that launched the Beauty of Joseon brand — a Hanbang-meets-modern formula of rice bran water, ginseng, niacinamide, and ceramides that delivers lasting dewy hydration without ever feeling heavy.

Beauty of Joseon built its reputation on this one cream, and it's not hard to see why. The texture is that perfect in-between: substantial enough to feel genuinely nourishing but light enough to sit comfortably under makeup, absorb without residue, and work equally well in the morning or as a richer evening step. Skin immediately looks healthier — plumper, softer, and with a naturally dewy finish that doesn't turn greasy.

What makes the Dynasty Cream interesting beyond its results is the philosophy behind the formula. Beauty of Joseon draws on Hanbang (the traditional Korean herbal medicine system) sourcing ingredients like ginseng root water (at 5%) and rice bran water (at 29%) that have centuries of use behind them, then pairing them with modern actives like niacinamide and ceramides to make the formula genuinely functional. It's a thoughtful combination: ancient ingredients with proven properties, supported by science-backed actives that explain exactly why the skin responds so well. Clinically, it's confirmed non-comedogenic, non-irritating, and has been shown to maintain 24-hour hydration.

50ml or 100ml

Key Ingredients

Rice bran water (29%): The base of the formula — rich in amino acids, vitamin E, and minerals, it hydrates, brightens, and smooths while giving the cream its signature soft, skin-like feel

Ginseng root water (5%): A celebrated Hanbang ingredient with antioxidant and energising properties — helps combat dullness, supports elasticity, and brings the skin-brightening benefits that make this formula feel truly restorative

Niacinamide + ceramide NP: Niacinamide (vitamin B3) regulates oil, fades dark spots, and reinforces the skin barrier; ceramide NP fills the structural gaps in that barrier to lock hydration in and keep irritants out — the modern backbone that makes the traditional ingredients work harder

HOW TO USE

Apply in the moisturiser step of your routine and massage into skin; can be used morning and / or night.

INGREDIENTS

Water, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Dicaprylate/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract

VEGAN SKINCARE