Collections

2021 GLOW FRIDAY

Glow Friday is here! Please note all orders of sale goods cannot be amended, refunded, or returned, so take your time so that you're sure when you check out. If you choose collection (only available in Johannesburg) you will be notified when the order is ready. Packing your orders and courier delivery may take a few days longer than usual as this is their busiest time of the year.   Sale items are limited to two of each item per person. Additional orders will be cancelled, as we'd like to ensure that everyone gets a chance to purchase the items they need. Your understanding is appreciated. Free shipping for all orders over R1000, and free random travel size sample for all orders over R1500. Happy Shopping!
ACNE

ACNE

While the causes of acne are varied and can be complex, we also know that there are certain products and ingredients that can help you win the battle. A consistent Korean skincare routine with active ingredients like AHAs and BHAs to clear out clogged pores, and healing anti-inflammatory ingredients like snail mucin and centella asiatica to soothe and calm, can go a long way towards preventing acne and shortening recovery time, while also addressing any scarring that may come afterwards. However, please note that if your acne is severe, it is always a good idea to first consult a dermatologist.
ACWELL

ACWELL

Known for their cult favourite Licorice Toner, we're excited to now introduce this incredible Acwell product to South Africa!
ANTI-AGING

ANTI-AGING

We all know that prevention is better than cure. In the fight against dullness, fine lines, and sagging skin, there are several key ingredients to help slow the clock. Antioxidants such as Vitamin C, chemical exfoliants, healing ingredients like snail mucin, moisturising plant oils, and plumping hyaluronic acid all play a part in helping you look your best and ensuring your skin is healthy. But the most important anti-aging product you could ever use? Sunscreen! This is one of the most obvious, but often overlooked, Korean skincare "secrets" - using high SPF sunscreen every single day, no matter the season or weather. If you're outdoors for long periods of time, remember to reapply often!
AXIS-Y

AXIS-Y

We first heard about AXIS-Y on a June 2019 trip to Seoul and immediately knew we wanted to try everything they made. Fast forward a few months, and we were happily using their incredible One Step Cleanser (so perfect for light / no makeup days) and Glow Serum, daily. The launch of their new Physical Sunscreen really sealed the deal for us though: light, hydrating, and works well under makeup; this is the ideal physical SPF. It's rare that every product in a brand's lineup is stellar, but the way in which AXIS-Y listen to their customers and then thoughtfully formulate new products is commendable.    This line is perfect for acne-prone, oily or combination skin types, though several of their products are suitable for all skin types - if you're not sure, try their Mini Glow Kit! Here's to glowing, healthy skin! xoxo, Tamsin

BANILA CO

Banila Co are known for their popular balm cleansers - they have one for every skin type! Long-time innovators in the Korean beauty industry, Banila Co is one of K-beauty's most well known and respected brands.
BENTON

BENTON

Benton is one of the first Korean brands we ever tried back in 2014, and remains a favourite to this day. Dedicated to a clean ingredients list, manufactured in small batches, and focused on healing and revitalising skin, Benton features products for all skin types and concerns. Their snail bee line has reached "holy grail" status for many. They're also cruelty-free and endorsed by PETA. Glow Theory is an authorised retailer of Benton products.
COSRX

COSRX

COSRX's guiding ethos is Beauty in Simplicity. Their aim is to produce ingredient focused products using the most up-to-date research and development. This cult favourite Korean beauty brand is famous for their formulas for acne prone or reactive skin, using effective ingredients such as chemical exfoliators AHA and BHA, honey, ceramides, and snail mucin. Their Acne Pimple Master Patches are our holy grail product to deal with breakouts overnight! Glow Theory is an authorised retailer of Cosrx products.
CULT FAVOURITES

CULT FAVOURITES

This cult favourites section features a collection of all the best, most highly-rated K-beauty products in South Africa. From lip masks and exfoliators to Son & Park's Beauty Water and CosRx's Acne Pimple Master Patches, you are guaranteed a tried and tested product from the best that Korean skincare has to offer. Here's hoping you'll find your holy grail product here too!