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If there is one thing that Korean skincare has perfected, it's hydration. Much of the Korean skincare routine is geared towards layers of hydration for plump, bouncy "chok chok" skin - they are after all the inventors of one of the greatest hydration solutions, the sheet mask! If your skin tends towards flakiness and severe dryness, it's important to lock all that hydration in with a richer cream or oil. Face mists that you can carry with you throughout the day and use whenever necessary are also a fantastic solution for dry, air-conditioned office environments. Don't forget to exfoliate once or twice a week to get rid of dead skin cells and aid in absorption of your hydrating products!

Etude house is famous for it's pink, playful vibe. This brand especially excels at colour cosmetics, and makes some of the best lipsticks and eye shadows that K-beauty has to offer. The best part is these incredible formulas come packaged in the most fun tubes and cases!

Please note that discount codes may not be used on orders that include items in this collection. No more than one of each product per person. No returns of sale items. Valid while stocks last. May the glow be with you!

Glow Friday is here! Please note all orders of sale goods cannot be amended, refunded, or returned, so take your time so that you're sure. If you choose collection (only available in Johannesburg) you will be notified when the order is ready. Courier delivery may take a day or two longer than usual as this is their busiest time of the year.   Sale items are limited to two of each item per person. Additional orders will be cancelled, as we'd like to ensure that everyone gets a chance to purchase the items they need. Your understanding is appreciated. If you spend over R1500, we'll include a Cosrx Blackhead kit for free! Happy Shopping!

Please note all orders of sale goods cannot be cancelled, amended, refunded, or returned, so please take your time so that you're sure when you check out.  Some sale items may be expiring within the next 6 months. When this is the case, we have clearly marked this at the top of the product description in bold. If expiration date is not listed, items are not expiring within 6 months of date of sale.  Sale items are limited to two of each full size item per person, three of each sheet mask / patch. Additional units or orders will be cancelled, as we'd like to ensure that everyone gets a chance to purchase the items they need. Your understanding is appreciated. Happy Shopping!

I'm so happy to finally introduce Hanskin to South Africa, and to the Glow Theory selection! One of the original K-beauty brands, Hanskin is known for their high-quality formulations and luxe product experiences. Acknowledged as the brand that first launched and popularised BB creams in Korea, you know you'll get quality and innovation when you try a Hanskin product. While their Hyaluron Skin Essence is probably the most well-known product, I also love the award-winning PHA Pore Cleansing Oil and Exfoliating AHA Treatment. Keen on trying more of the range? Have a look at the Glass Skin on The Go kit, featuring 4 of Hanskin's most popular products in generous travel sizes.  I hope you enjoy Hanskin products as much as I do! xo, Tamsin

While Heimish (pronounced hey-mish) is a relatively new brand, their All Clean Balm quickly rose to cult status, both for its effectiveness and lovely packaging. Their Bulgarian line is a new favourite of mine. Watch out for more Heimish products coming to Glow Theory very soon! Glow Theory is an authorised retailer of Heimish products.

I'm From is a premium skincare brand whose core ethos is to use high quality natural ingredients sourced from around Korea. They even list the area of origin on the products, such is their commitment to transparency and formulating with the best organic ingredients. Known for their wash off masks, their Rice Toner and Mugwort Essence have recently received much acclaim. Most of their popular products are available in handy travel sizes too, a great way to try before you commit to the full size. I hope you love this new brand as much as I do! xo, Tamsin