Collections
I'M FROM
I'm From is a premium skincare brand whose core ethos is to use high quality natural ingredients sourced from around Korea. They even list the area of origin on the products, such is their commitment to transparency and formulating with the best organic ingredients. Known for their wash off masks, their Rice Toner and Mugwort Essence have recently received much acclaim. Most of their popular products are available in handy travel sizes too, a great way to try before you commit to the full size. I hope you love this new brand as much as I do!
xo, Tamsin
ILLI
INNER KALLIA
INNISFREE
ISNTREE
I've been obsessed with Isntree since I first discovered their Hyaluronic Acid Toner in 2017, and soon made my way through all their products, becoming increasingly enamoured with each one. Formulation, ingredients, packaging, and price: they get it right in every way. I'm so excited to finally introduce these incredible products to the South African market, and hope you love them as much as I do!
xo, Tamsin
Glow Theory is an authorised seller of Isntree products.
IUNIK
JUMISO
I was so excited when my favourite (and Glow Theory's bestselling) sheet mask brand expanded their range of products. The brand's name is derived from the Korean words "JU" (give) and "MISO" (smile), which perfectly communicates their desire to produce skincare that will bring a smile to your day. Featuring effective formulas and targeted ingredients, their products are great value for money. The whimsical packaging, featuring a cartoon of the Jumiso owner's real life dog, is a lovely bonus.
xo, Tamsin
Glow Theory is an authorised retailer of Jumiso products.
JUST ARRIVED
This collection houses all our latest curations, straight from Korea! Check back regularly as we're always adding to our K-beauty selection.
K-SECRET
KITS + SETS
KLAIRS
Klairs is one of the most well-loved (and highly-requested here at Glow Theory!) Korean skincare brands, and their approach to skincare is reflected in their brand motto: Simple yet enough. With a guiding principle to make effective skincare products with the simplest ingredients and innovative formulations, their products are great for all skin types. As an added bonus, the brand is also cruelty-free and vegan-friendly.
Glow Theory is the official Klairs distributor for South Africa
LANEIGE
LIP CARE
LIPS
MAKEUP
MEDICUBE
This cult favourite brand is responsible for many of your favourite products, including the innovative capsule creams, K-Pop idol fave Collagen Night Wrapping Mask and their highly rated PDRN line. We're so happy to introduce Medicube to South Africa!