What better way to spend your time while sheet masking than learning more about K-beauty from the experts? I love nothing more than a good "monthly favourites" video - who can resist wanting to try out something new when it gets a glowing review from a vlogger you trust? It's my favourite way to find new products. So without further rambling, here are the five K-beauty Youtubers you should be watching!


Renee from Gothamista is one of the best skincare and beauty vloggers out there. With years of experience in the cosmetics industry, she knows her stuff and produces incredibly informative content. Whether you're looking for a budget skincare roundup, a review of a specific brand or product, or detailed skincare tutorials addressing common skin concerns, this "skin-thusiast" has you covered!

Joan Kim

Joan is a 25 year old Korean American living in Seoul, and her channel is full of fun, interesting content. I particularly love her "empties" videos and "best of" roundups, but stay tuned for her fashion and travel content too! She features skincare reviews and how-tos, along with makeup tutorials and shopping guides. Bonus: her vlog channel is fantastic too - check out her travels around Asia and daily vlogs on topics as diverse as a trip to the local nail salon to the best restaurants in Seoul.

Liah Yoo

A self-described "skincare nerd", Liah Yoo delivers informative, science-based skincare reviews and tutorials in a friendly advice-from-your-bff style. After working for one of Korea's biggest cosmetics companies, she's recently branched out to launch her own brand. Liah knows her stuff when it comes to skincare.

The Beauty Breakdown

Morgan from The Beauty Breakdown is known for her bubbly personality and down-to-earth tutorials. Her budget dupe videos are not to be missed if you're into makeup, and her reviews are always honest and helpful. From dupe recommendations and best of lists to makeup tutorials and shopping guides, her channel is a must watch.


Jen Kim, the Australian-Korean vlogger behind Meejmuse, produces thorough and informative reviews on all things both Western and Korean beauty. Her honest reviews, gift guides and skincare routines are incredibly useful if you're just starting out in K-beauty.

Did I miss anyone? Let me know in the comments below if you have any favourites not on the list!


Mar 28, 2020

I’m struggling with hormonal acne. Will the Korean skincare work for me? If so, what products from the glow theory will help?

Werner Appollis
Mar 28, 2020

Hi, you should add James Welsh on this list. Super informative and his videos led to me finding this site.


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