{"product_id":"eqqualberry-vitamin-illuminating-serum","title":"Vitamin Illuminating Serum","description":"\u003ch5\u003eWHY WE LOVE IT\u003c\/h5\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA brightening serum built on 40% acerola fruit water, one of nature's most concentrated vitamin C sources, with a three-step melanin control system, 13 peptides, five ceramide types, and eight forms of hyaluronic acid that tackles dark spots at every stage of formation, while keeping the formula gentle enough for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"gt-body\"\u003eMost vitamin C serums rely on high concentrations of pure L-ascorbic acid, which is effective but notoriously unstable and frequently irritating. This one takes a different approach: instead of plain water as its base, it uses 40% acerola fruit water — the Barbados cherry, which is naturally one of the most vitamin C-dense fruits in existence. The result is a serum that delivers meaningful brightening and antioxidant protection without the sting, the oxidation risk, or the sensitivity that traditional vitamin C serums can cause. The texture is lightweight and fast-absorbing, comfortable under moisturiser and SPF, and suitable for daily morning use.\u003c\/p\u003e\n\u003cp class=\"gt-body\"\u003eThe formula's most distinctive feature is what Eqqualberry calls its \u003cstrong\u003e3-Step Melanin Control System\u003c\/strong\u003e — a layered brightening approach that intercepts dark spots at three different points in the pigmentation process simultaneously. \u003cstrong\u003eArbutin\u003c\/strong\u003e targets spots before they form by inhibiting the enzyme that triggers melanin production. \u003cstrong\u003eNiacinamide\u003c\/strong\u003e intercepts spots as they're emerging by blocking melanin from travelling to the skin's surface. And the \u003cstrong\u003eacerola complex\u003c\/strong\u003e, \u003cstrong\u003eglutathione\u003c\/strong\u003e, and \u003cstrong\u003eferulic acid\u003c\/strong\u003e work together on existing visible pigmentation to fade what's already there. Run alongside this is a genuinely substantial hydration and barrier complex; five \u003cstrong\u003eceramide\u003c\/strong\u003e types delivered via proprietary MLV (Multi-Layer Vesicle) technology, eight forms of \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e, \u003cstrong\u003epanthenol\u003c\/strong\u003e, and \u003cstrong\u003esqualane\u003c\/strong\u003e — which is unusually comprehensive for a serum primarily positioned as a brightening product.\u003c\/p\u003e\n\u003cp class=\"gt-body\"\u003e\u003cstrong\u003e\u003cem\u003e30ml\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"gt-body\"\u003e\u003cem\u003e\u003cstrong\u003eWhat it is \/ Who it's for:\u003c\/strong\u003e\u003c\/em\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA gentle but comprehensive brightening serum for anyone dealing with dark spots, dullness, or uneven tone — especially useful for sensitive skin that can't tolerate traditional vitamin C serums, with barrier and anti-ageing support built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"gt-body\"\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"gt-body\"\u003e\u003cspan\u003eApply after toner in your routine; gently massage a few drops into face. Can be used morning and \/ or night.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"gt-body\"\u003e\u003cspan\u003eINGREDIENTS\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"gt-body\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMalpighia Glabra (Acerola) Fruit Water, Water, Butylene Glycol, Glycerin, Cetyl Ethylhexanoate, Niacinamide, 1,2-Hexanediol, Arbutin, Hydrogenated Lecithin, Pentaerythrityl Tetrabehenate, Diethoxyethyl Succinate, Betaine, Ceramide NP, Hydroxyethyl Urea, Caprylic\/Capric Triglyceride, Melia Azadirachta Leaf Extract, Cetearyl Alcohol, Squalane, Melia Azadirachta Flower Extract, Panthenol, Curcuma Longa (Turmeric) Root Extract, Tocopherol, Carbomer, Butyrospermum Parkii (Shea) Butter, Tromethamine, Xanthan Gum, Allantoin, Ethylhexylglycerin, 2,3-Butanediol, Ocimum Sanctum Leaf Extract, Disodium EDTA, Sodium Hyaluronate, Sodium Carboxymethyl Beta-Glucan, Corallina Officinalis Extract, Malpighia Glabra (Acerola) Fruit Extract, Glyceryl Stearate, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Potassium Hyaluronate, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Sambucus Nigra Fruit Extract, Ceramide NS, Ceramide AS, Ceramide AP, Cholesterol, Ferulic Acid, Glutathione, Tranexamic Acid, Adenosine, 3-O-Ethyl Ascorbic Acid, Pentylene Glycol, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Ceramide EOP\u003c\/span\u003e\u003c\/p\u003e","brand":"EQQUALBERRY","offers":[{"title":"Default Title","offer_id":43382156132400,"sku":null,"price":585.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/9781\/files\/Eqqualberry_Vitamin_Illuminating_Serum.png?v=1783719511","url":"https:\/\/glowtheory.com\/products\/eqqualberry-vitamin-illuminating-serum","provider":"Glow Theory Korean Beauty South Africa","version":"1.0","type":"link"}